The Malkai Golf & Country Club, in the lush oasis of Barka, was destined to be Oman’s most exclusive country club. We created a wealth of marketing collateral, positioning The Malkai as the ultimate in bespoke luxury, taking our inspiration from the project’s outstanding architecture and craftsmanship.
Our team produced a suitably sensational launch book that was handed to prospective buyers at an invitation only launch event and subsequent sales meetings. Bound in soft leather and featuring French folded pages, elegant foil blocking and metallic inks, it captured the essence of Oman and took influence from the traditional Arabesque ‘’Mashrabiya’’ screens used throughout the architecture. The book, delivered in a leather and satin-lined box, was more than just a book – it was a sumptuous gift. In addition, we created everything from stationery to films and a unique multimedia sales tool that allowed agents to tailor the buyer experience for each prospect.