New business models and unprecedented collaborations are emerging to meet the ever-changing needs and expectations of today’s traveller. This poses real challenges as well as significant opportunities for traditional hotel brands, ensuring they remain relevant in these exciting times.
In a world where the largest accommodation provider, Airbnb, does not own a single hotel room, the largest chauffeured car service, Uber, does not own a single car and the largest dining reservation booking service, OpenTable, does not own a single restaurant, hospitality is undergoing fundamental change.
This has a direct effect on how hotels continue to attract guests and maintain and create brand loyalty. Engaging with potential guests, understanding how they make their purchasing decision and what the driving factors are is key. Adapting as those factors change is essential.