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Retro-rebranding

Sometimes looking back is the way forward

Having commented recently on the rumours of a BT rebrand and the seemingly visual nod to a brand iteration of yesteryear, it would seem they are not the only ones.

Digging a bit deeper, it looks like ‘retro-rebranding’ could be a thing, and for some brands, not a bad thing at all. Maybe sometimes looking back is the best way forward. Kodak case in point:

creativereview.co.uk/kodak-looked-past-new-logo-smartphone

creativereview.co.uk/old-meets-new-natwest-rebrand/

creativereview.co.uk/the-co-op-returns-to-its-clover-leaf-logo-from-1968/

 

 

Ian - Kingsland Linassi

Written Byian

Published InThinking

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