De Reus is an award-winning team of architects with a reputation for delivering the exceptional to the world of luxury residences and resorts.
Based in Hawaii and North America, de Reus architects have built an enviable reputation for creating stunning private residences and resorts that don’t just compliment but are inspired by their natural environment. They call this architecture that is ‘True to place’.
With our experience in luxury resort and real estate marketing, we were invited to look at their current brand positioning and marketing assets, including a new website for the firm to help them take the next step in their growth into the resort hospitality sector.
Working closely with Mark de Reus and his team, we carried out a brand audit and positioning exercise to better define the business and its ambitions for the future. As the de Reus brand had already undergone a number of iterations, a refresh was seen as the best way forward for what is still a relatively young brand. To reflect the firm’s talent of building resorts and homes that complement their environment, the brand subtly reinforces this with the coming together of serif and san serif fonts.
Alongside this extensive brand refresh, the team at de Reus invited us to design and build their new website from the ground up to better demonstrate their extensive experience and craft. The site features a crisp, clear, curated design with beautifully colourful imagery set alongside monotone typographic pages to create visual breaks to those images. It uses a contemporary, accessible framework, allowing the de Reus team to easily manage site content from their offices in both Hawaii and North America. The new site helped the firm take the next step in their growth into the resort hospitality sector, whilst highlighting the exemplary architecture and the team behind it.
The website won a ‘Best in Class’ award at the Interactive Media Awards – recognition of the Kingsland Linassi team’s talent and hard work.