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A clear vision, a breathtaking setting and with our help, one of the best-selling real estate developments in the Caribbean

Viceroy Sugar Beach

Sugar Beach is a love affair between this mesmerising location and its owner and custodian Roger Myers.

Set between the iconic Pitons of St Lucia, this five-star resort has undergone a major $100m transformation from the Jalousie Plantation to become Sugar Beach. As part of this work Roger Myers wanted to share a piece of his island paradise with the lucky few. Out of this ambition the Sugar Beach Residences were born.

The Brief

The Residences at Sugar Beach provide owners with beachfront and rainforest properties nestled within the Pitons. With ownership comes five-star service by Viceroy and certain privileges, as well as a managed rental pool.

We were tasked to create the brand and all marketing collateral to help bring The Residences to market at a time when other Caribbean developments were pulling over the dust sheets to wait out the global recession.

Luxury Real Estate PPC | Sugar Beach Residences | Native Flowers Closeup
Brochure cover with silver foil detail | Luxury real estate marketing | Viceroy Sugar Beach

Our Approach

Understanding Roger Myers’ passion for Sugar Beach was key. Laid back and approachable are qualities easily associated with Mr Myers – the same can be said of the resort. This is no happy accident but a defined Sugar Beach approach apparent from the moment you arrive.

The brand and collateral capture these qualities, but balance that with the undoubted exclusivity that comes with the location and price point of the real estate.

The result has seen Sugar Beach Residences both highly regarded by its peers and unquestionably one of the best-selling real estate developments in the Caribbean.

View of a brochure spread | Luxury real estate marketing | Viceroy Sugar Beach
View of 2 brochure spreads | Luxury real estate marketing | Viceroy Sugar Beach
Real Estate PPC | Sugar Beach Residences | Pool with Reflection of Palm Trees
Sugar Beach Residences | Luxury Property Marketing | Resort Gardens and Walkway
Sugar Beach Residences | Luxury Property Marketing | iPhone Showing Responsive Website
Luxury resort marketing | Sugar Beach Residences | Responsive Website Viewed on an iPad
Luxury Real Estate Digital Marketing | Sugar Beach Residences | Beach Aerial Shot