Following a string of terrorist attacks on the worlds most visited tourist destination, France has suffered severely depressed bookings at traditional hotels across the country.
Travel across France fell this summer in the aftermath of deadly strikes that shook Paris and Nice, which claimed the lives of over 200 people. Tourism has taken an unprecedented hit, despite the boost from the Euro 2016 soccer championships.
Fears of renewed attacks have depressed hotel occupancy, which dropped to a summer low of 63.7 percent in August, compared with 90 percent a year earlier, according to data provider STR.
In spite of this, budget travellers have flocked to digital platforms, bucking traditional travel patterns, which tend to dip following security threats.
US based apartment-sharing website Airbnb has even reported an 86 percent increase of its travellers visiting France compared to this time last year.
In a statement on Tuesday, it reported that 3.6 million users of its website travelled to France in June, July and August this year.